Friday, January 14, 2011

Media Landscape Update

Fom the Newsline: In the past ten days, the media landscape has changed in a comparative way as the weather pattern of a hurricane prone area. Before the 9th January, all media headlines were about an impending referendum in southern Sudan.
Correspondents, contributors rushed to Juba, Abyei and Khartoum. The stage was set, cameramen and photographers were present. Analysis and predictions were voiced. But even before the week long election is over, the headlines have changed, and camera focus too.
The violence in Tunisia, and the election standoff in Cote Divoire are in news brief.
Natural calamity
First it was the floods in Australia, killing more than 25, and 50 still missing. But the numbers are suspect. Homes were destroyed. Horror stories of survivors. And the pictures were fodder for the cameras. The scene was alluded to as the worst disaster seen by the current Australian generation.
Brazil floods
More than 500 people have been killed by flash floods and mudslides, and the numbers are rising, as Brazil witnesses what has been called the worst natural disaster in decades.
The Australian Prime Minister, and Brazilian president each visited the respective areas, drawing and utilizing the media attention to gear their responsiveness.
And so in a week, the media has wheeled around the world, leaving some stories hanging and tackling others by the neck in a bid to increase the per-view.

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